Social networking created changes to the way we communicate with one another. It alters our idea of what it means to start a business. We can get our fix of current events through this medium, share our favorite websites with one another, and capture moments using pictures and video to share with family and friends. There are many positives to consider when looking at the latest form of social networking, but it can also be a world filled with many negatives. You can use websites like Facebook to launch a new business idea, sell products or services, and extend the reach of your brand. These platforms can also become an inescapable place where peer pressure can push people toward choices they would never make without its influence. We look at brands like Twitter, LinkedIn, and Instagram for social networking today, but this communications tool has been everywhere since the early s.